The Great Hack left me a little bruised. The Netflix documentary which explores Cambridge Analytica’s use of data in elections throws up a lot of questions. Was data misused and the public misled in the run up to the Brexit referendum? The fact that the answer is not a straight No should be enough reason for concern, and a clear call to action to look much more closely at our relationship with data and how this is being communicated to us. This warning was made long ago, when the scandal made headlines. It appears not much has happened since.
Data is the omnipresent and most powerful ingredient of our lives. It predicts the weather more accurately than ever before and drives cars. It provides insights into customer behaviour allowing retailers to tailor their offerings. It prevents fraud by looking at credit card spending patterns and identifying discrepancies.
Data is the omnipresent and most powerful ingredient of our lives. It predicts the weather more accurately than ever before and drives cars. It provides insights into customer behaviour allowing retailers to tailor their offerings. It prevents fraud by looking at credit card spending patterns and identifying discrepancies.
