According to Informa, global mobile advertising spend will grow to $1.7bn in 2008, following an approximate billion dollars in 2007. Well – that sounds pretty impressive, as the figure is expected to increase to $2.6bn in 2009. And with the expected growth rate, the global spend will be more than $12bn in 2013.
To get those figures straight - Internet advertising in the UK alone is likely to hit $6bn in 2008. Procter&Gamble spend roughly $8bn on advertising - per year. The overall global advertising spend in 2007 is somewhere in the region of $450bn. Global mobile revenues are estimated to be more than $750bn.
Even if mobile advertising still represents a tiny fraction compared to the whole picture, it is definitely one of the major growth areas within the wireless industry. So the current euphoria is justified. The next logical and interesting step will be then to see whether consumers will fully accept (more) ads on their handsets - or whether they will have their own say on the above stated figures.
12 September 2008
25 August 2008
Gone phishing? Again??
The iPhone is a phenomenon - many people have one, many people want to have one, some want to get rid of theirs again, and some are now warning that the iPhone can even be used to go phishing.
The Safari and Mail applications on the prestigious object reportedly puts users at a risk. By the relatively old-fashioned trick of spoofing an URL, phishers are able to redirect users to websites that are not what they pretend to be.
Interesting, as Mac OSX is very immune against most attacks. But luckily there is good (and general) advice available: iPhone users should enter the addresses of sites they wish to visit manually instead of clicking on links contained in email. Until there is an official patch from Apple to fix this problem. And maybe also after the patch is available.
The Safari and Mail applications on the prestigious object reportedly puts users at a risk. By the relatively old-fashioned trick of spoofing an URL, phishers are able to redirect users to websites that are not what they pretend to be.
Interesting, as Mac OSX is very immune against most attacks. But luckily there is good (and general) advice available: iPhone users should enter the addresses of sites they wish to visit manually instead of clicking on links contained in email. Until there is an official patch from Apple to fix this problem. And maybe also after the patch is available.
5 August 2008
VoIP - threat or opportunity
According to a couple of websites, iPhone users shortly will be able to circumvent their operators' networks by using VoIP. Belgian developer Namado/Namando Telecom claims that by using their application, callers can save up to 80 per cent connecting to the internet via the terminal's wifi connection.
This is undoubtedly an extremely imteresting topic, so I wanted to learn more about the small and innovative company behind the application. Now, Namado Telecom does not exist (as this is equivalent to not being found with a homepage by google). Namando Telecom does not exist as well, nor does Namado or Namando Telekom.
The company's correct name is Nomado Telecom, and it really does exist. And I think that they have a right to being spelled correctly, as they might pose a threat to mobile operators - or a massive opportunity, depending on the point of view. And that's definitely worth being noticed.
This is undoubtedly an extremely imteresting topic, so I wanted to learn more about the small and innovative company behind the application. Now, Namado Telecom does not exist (as this is equivalent to not being found with a homepage by google). Namando Telecom does not exist as well, nor does Namado or Namando Telekom.
The company's correct name is Nomado Telecom, and it really does exist. And I think that they have a right to being spelled correctly, as they might pose a threat to mobile operators - or a massive opportunity, depending on the point of view. And that's definitely worth being noticed.
1 August 2008
3G in India
The Indian government is considering to hold a global auction for 3G licenses. This now seems to be the final decision after an ongoing discussion in India whether or not foreign bidders should be allowed to participate in the auction. This sounds like good news for mobile phone users, as the second-largest market worldwide is still on WAP. When it comes to surfing the mobile Internet, that's sufficent for watching YouTube clips online. But when it comes to more serious stuff, such as downloading videos, WAP's limitations become obvious.
Apparently, the more bidders and the more bidding competition, the more money will be spent on the licences. And after all, India is a huge and utterly attractive market for the global players. However, the more money they will spend, the higher the data fees they will be charging later. And this might be not so good news for mobile phone users.
Apparently, the more bidders and the more bidding competition, the more money will be spent on the licences. And after all, India is a huge and utterly attractive market for the global players. However, the more money they will spend, the higher the data fees they will be charging later. And this might be not so good news for mobile phone users.
18 July 2008
Wireless is meant for everyone
At the end of a long week, I just came across this story which I think is great as it shows that wireless is fascinating - it is not only about multimillion companies employing hardcore freaks working in posh open plan offices with foosball and spending huge budgets on R&D and marketing. Luckily, it is about everyone and as we know, the total is more than the sum of all components (which, as far as I remember, was mentioned by Aristotle who probably would have been delighted by the prospect of a certain topic spreading within a society).
I keep my fingers crossed that this genius (not Aristotle, of course) will receive the funding to develop his proof of concept and bring it to the market.
I keep my fingers crossed that this genius (not Aristotle, of course) will receive the funding to develop his proof of concept and bring it to the market.
4 July 2008
Could the flood of User Generated Content be coming to an end?
In a landmark ruling this week, a judge in New York ordered YouTube to release data on the viewing habits of millions of viewers worldwide. Privacy advocates are alarmed at the prospect of viewing habits being opened to scrutiny.
The decision follows a $1bn lawsuit brought about by Viacom (the owner of channels like MTV, VH1 and Nickelodeon). Viacom alleged that YouTube encouraged people to upload significant amounts of pirated copyrighted programmes.
Yes, everyone knows: uploading copyrighted videos is illegal and steps should be taken to protect DRM. It is something many in the industry have called for time and time again. But User Generated Content (UGC) has grown exponentially and the latest devices make uploading our own content much easier.
So, could the prospect of users' details being scrutinised by large corporates put off people from signing up and using sites like YouTube? 2007 was the year that saw UGC take off, could 2008/2009 see its demise? This is a debate the industry will be following closely.
The decision follows a $1bn lawsuit brought about by Viacom (the owner of channels like MTV, VH1 and Nickelodeon). Viacom alleged that YouTube encouraged people to upload significant amounts of pirated copyrighted programmes.
Yes, everyone knows: uploading copyrighted videos is illegal and steps should be taken to protect DRM. It is something many in the industry have called for time and time again. But User Generated Content (UGC) has grown exponentially and the latest devices make uploading our own content much easier.
So, could the prospect of users' details being scrutinised by large corporates put off people from signing up and using sites like YouTube? 2007 was the year that saw UGC take off, could 2008/2009 see its demise? This is a debate the industry will be following closely.
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