Article: Communications aim at audience of policy makers

My views for BrandZ's Global Top 100 Most Valuable Brands 2020, published in June 2020:

Communications aim at audience of policy makers

As regulators look at emerging technologies, such as AI, tech companies are working to ensure that regulations are in their favor. They believe, probably correctly, that when it comes to creating regulations for the tech industry, they often have greater expertise than the policy makers.

From a communications perspective, we’re seeing more budget allocated to public affairs and corporate reputation work. The communications programs are building on information about products as tech companies speak to an audience of policy makers about the human benefit of these products and their corporate contributions to society.

Published here: 

https://pubhtml5.com/bydd/yeib/basic/272

Campaign: The Gatekeeper's Big Day - cyber-security for kids

My team and I used the insight that many cyber-security professionals struggle to explain to their children what it is they do at work to create a physical book which does exactly that: explain to kids what it is cyber-security professionals do at work.

We worked with French cyber-security start-up Alsid an an amazing kid's book illustrator to narrate the story of a gatekeeper who prevents a thief from stealing the king's treasure. The book was produced in 500 copies each in French and English, which were sent and given to customers and prospects at events and conferences. Feedback was overwhelmingly positive and the book was re-printed due to high demand. A sequel is currently being planned.

Here are some reviews of the book in security media:

https://www.professionalsecurity.co.uk/products/cyber/childrens-story/

https://www.scmagazineuk.com/book-review-cyber-war/article/1670798