9 December 2011

Interview: "Should Banks Bother With Social Media?", PYMNTS.com

Should Banks Bother With Social Media?

An interview with me at PYMNTS.COM:
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Despite concerns about regulation and loss of control, Robert Roessler of MHP Communications argues that social media initiatives are no longer an option for FIs – but a necessity. He shared with PYMNTS.com his views on the specific benefits social media – both for revenue and product innovation – and weighs in on the key debate: should your employees have access to social networking sites at work?

Published 9 December 2011, read the full article here:
http://pymnts.com/briefing-rooms-v2/consumer-engagement/featured-stories/should-banks-bother-with-social-media/